Pre-Seed Gambling app
This brief was for a pre-funding startup looking to disrupt the betting industry with a peer to peer social solution. Described as a cross between twitter and bet365, the company is on a mission to entice 18-35 year olds to place small bets with clear 50/50 odds for any bet imaginable, just as long as the team can validate it with facts.
I was approached to lead the design of the product, and be the sole designer for this new startup. I helped define the roadmap, conduct research, and shape the product taking it from conception with the founders, through user research and discovery stages, to delivery of a fully working prototype of the entire application animated in Principle for the founders to use to raise £1.3 million in funding.