BlockBeats - Blockchain music streaming app
I designed and engaged with developers to build a unique music streaming app, which utilises blockchain technology and the Ethereum network to build a layer 2 application which ensures royalties are accurately distributed to musicians wallet addresses after every listen.
WHAT IS BLOCKBEATS?
A unique music streaming service, utilising blockchain technology to distribute royalties to artists, and labels. Upon signing up to the Blockbeats App our users’ own wallet is created, allowing them to directly and instantly pay artists for the songs that they listen to, with no subscription, in fiat or EOS cryptocurrency. Real time blockchain data creates organic user generated top songs, albums and playlists, enabling the community to be in control of what’s popular, rather than being told.
The music industry is booming, but it’s outdated and costly music rights system needs to change. A major pain point for creatives in the music industry — such as songwriters, producers and musicians — is that they are the first to put in any of the work, and the last to ever see any profit. A recent Citigroup report indicates that musicians only gained 12% of $43 billion generated in the industry in 2022.
Target Market / Personas
Blockbeats is targeting the Superfans that want to support their favourite Artists by building a direct relationship with them, rather than at the mercy of a music label or promotional company.
My role for this project consisted of taking on responsibilities as a product manager, product designer, user researcher and data analyst.
USER FLOWS & APP ARCHITECTURE
DESIGN & JOURNEY FLOW
I used a white label solution to create an admin panel which would enable me to track onboarding users, and manage their accounts and tests.
I designed a royalty based music streaming app which distributes royalties based on a smart contract written on the Ethereum network.