Client

Brief

Deliverables

Bó

To setup from scratch the user research and insights function, inclusive of training the teams on research methods, and data analysis.

UX research, Research process, affinity mapping, persona creation and rollout, User interviews, data analysis.

TLDR:

I setup the entire user insights and research function for Bó over a two month period. My goal was to engrain a research loop in the product designers and product managers workflows. I provided designers with a research repository of methods & guides, I created ongoing surveys to users (Churn & Must Have), and formed a star customer pool of highly engaged users open to assisting with testing.