Client |
Brief |
Deliverables |
Bó
|
To setup from scratch the user research and insights function, inclusive of training the teams on research methods, and data analysis.
|
UX research, Research process, affinity mapping, persona creation and rollout, User interviews, data analysis.
|
TLDR:
I setup the entire user insights and research function for Bó over a two month period. My goal was to engrain a research loop in the product designers and product managers workflows. I provided designers with a research repository of methods & guides, I created ongoing surveys to users (Churn & Must Have), and formed a star customer pool of highly engaged users open to assisting with testing.