Missguided -
A case study about the design of a loyalty and rewards platform
The Brief
WHAT IS MISSGUIDED?
Missguided is a UK-based multi-channel retailer selling clothes aimed at 16–35 year old women. The company's collections include tall, petite, plus size, lingerie and nightwear ranges.
MY ROLE
I worked as the UI/UX designer alongside a product manager from LoyaltyLion, the company commissioned for this work, to define the scope of the rewards platform. We had multiple interviews with the team at Missguided to gauge how the loyalty points system would work. They provided various data related to customer engagement, with our goal to increase retention and returning customers.
We wireframes a solution, and got approval from the Missguided team to pursue an MVP build of the platform. This then allowed us to LIVE test if a loyalty platform would work for Missguided customers.
Feature design that we designed and tested.
-Welcome back points award for logging into the website per week, to increase MAUs, and engagement.
-£5 voucher reward after every three purchases over £30.
-Pop-up prompt pushing customer referral, with a reward for motivation.
-Rewards portal where users can spend points, and be rewarded in points for completing certain on site actions.
We wireframes a solution, and got approval from the Missguided team to pursue an MVP build of the platform. This then allowed us to LIVE test if a loyalty platform would work for Missguided customers.
Feature design that we designed and tested.
-Welcome back points award for logging into the website per week, to increase MAUs, and engagement.
-£5 voucher reward after every three purchases over £30.
-Pop-up prompt pushing customer referral, with a reward for motivation.
-Rewards portal where users can spend points, and be rewarded in points for completing certain on site actions.
